• Market your firm to potential new clients.
  
• Provide updated information to current clients.
  
• Recruit new professionals.
  
• Demonstrate your firm’s special capabilities.
  

The following facts are reported from TouchPoint Metrics 2003 Report: Best Practices in Legal Marketing

Return on Investment

Seventeen of the 30 leading law firms researched average over nine new clients annually whose first awareness of their firm was their Web site!

Of the 19 sites that reported their most recent redesign cost, the average cost of redesign was $54,211, with a low of $8,000 (two medium firms) and a high of $250,000.

How much is a new client worth to your firm? How much are nine clients worth? How much are twenty new clients worth? How much is a new image worth? Surely, a new client and image are worth more than the $5,000, $10,000, or $30,000 it costs to redesign your web site with ROIbyWSI.

Can a Client Find Your Law Firm?

For a variety of reasons, prospective clients and current clients are increasingly turning to law firm Web sites. In a recent survey of legal services buyers (in-house counsel, CEO’s, CFO’s,and VP’s) 65% have gone online to locate outside legal counsel, and 38% search for legal services on the Web weekly.

• 65% of buyers have gone online to locate outside counsel (hire a law firm)
  
• 38% search online for legal service at least weekly
  
• 89% use search engines to find law firm Web sites, 86% go directly to a law firm’s site.
  
• When using search engines, 84% search by practice area, 69% by industry expertise
  

Using search engines and directories are the main ways in which Internet users discover Web sites, with search engines and directories averaging over 300 million searches per day. Therefore, properly preparing your Web site for search engine visibility increases the probability that Web searchers who could benefit from your offerings will visit your site. ROIbyWSI can help by optimizing your web site and setting up a pay-per-click program.